At Althaea, we believe that extraordinary skincare begins beneath the surface—in the very soil where our medicinal plants take root. As a family-run business rooted in the land of Crete, we believe that the health of our soil is the foundation of everything we create. Our commitment to regenerative farming practices goes far beyond organic certification; it's about creating a thriving ecosystem that enriches both our land and your skin.
Building Living Soil
Our regenerative approach centers on biochar and compost integration, two powerful tools that transform our Cretan soil into a vibrant, nutrient-rich foundation. Biochar acts as a carbon sponge, capturing and storing atmospheric carbon while creating countless micro-habitats for beneficial microorganisms. Meanwhile, our carefully crafted compost feeds the soil's living network, ensuring our plants - the core of our natural skincare formulas - receive the complex nutrition they need to develop their most potent active compounds.
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From Soil to Skin
This soil-first philosophy means every drop of olive oil, every botanical extract, and every essential oil in our formulations carries the concentrated vitality of healthy earth. When soil thrives with diverse microbiology and optimal carbon content, our plants develop higher concentrations of antioxidants, vitamins, and healing compounds—delivering more effective, naturally powerful skincare that honors both your skin and our planet.