Inside Althaea
About Us
Potency isn't manufactured. It’s grown.
In the mountains of South Eastern Crete, nothing is given for free. The sun is intense, the soil is arid, and the altitude of 650m demands resilience. This is where we live and work.
We are located in Anatoli, a traditional settlement that its people are connected with the land. Here, we don't just "source" ingredients; we get our hands dirty. We cultivate the land ourselves, organically and bio-dynamically, because we learned a long time ago that if you want something done right, you do it yourself.
The Philosophy: Struggle Creates Strength
Modern skincare often sells you comfort. We offer you honest care and nourishment. The endemic plants of Crete—the herbs, the olive trees, the sweet almonds—survive in harsh conditions. To withstand the high altitude and the relentless Mediterranean sun, they develop powerful defense mechanisms. These are the active ingredients we harvest.
We don't dilute this potency. We capture it.
From the Soil to the Jar We run a lean operation. There are no middlemen, no bulk-bought bases from overseas factories, and no buzzwords to hide a lack of substance.
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The Garden: We cultivate a polyculture where olive trees co-exist with almond trees, herbs, and wildflowers. It is a chaotic, vibrant ecosystem that mimics nature, not a monoculture farm. In the same garden, we keep bee colonies where we obtain our own honey, beeswax and propolis. Several of the colonies are kept in the traditional way in clay pots, which date back to the Minoan age of beekeeping.
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The Harvest: We hand-pick the plants at the precise moment their active compounds are highest. It is slow, difficult work, yet one we enjoy and aligns with what we believe is good.
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The Science We process our ingredients immediately in our own lab. We combine generations of local knowledge with modern extraction methods to ensure nothing is lost. But we don’t just assume quality; we verify it. We test the potency of our ingredients and participate in academic research to back our heritage with hard data.
Honest Skincare We produce in reserved quantities. Not to create artificial scarcity, but because nature dictates our yield. We do not promise miracles or overnight transformations. We promise a product that is as resilient and authentic as the land it comes from.
This is skincare for those who understand that true well-being is a discipline, not a luxury.
Visit Us If you find yourself in Anatoli, stop by. We can show you the farm, have a tea, discuss about the plants or anything that is happening in the world.